JUSTIN SANDER
Graphic Designer
BRANDING
SMITH OPTICS CAMPAIGN
As an outdoors enthusiast, Smith Optics is a brand that excites me. I wanted to fuse my passion for mountain biking and my skillset in branding/design to create a speculative ad campaign for Smith's mountain bike products.
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BEYOND MEAT STYLE GUIDE
I've been with Beyond Meat since you could count our marketing team members on one hand. Throughout our brand evolution I have worked with our Marketing Director and Art Director to develop a cohesive style guide. When Beyond Meat® expanded into China, I was given the responsibility to adapt our brand guidelines to the Chinese market. I selected a new Chinese typeface, redesigned logos and branding lockups to Chinese, and worked with the creative director to reformulate certain brand elements, such as food photography, to be suitable for this demographic.
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