PACKAGING DESIGN
BEYOND BURGER
The Beyond Meat Beyond Burger launched in 2015 is the company's flagship product. Since then, I've produced numerous renditions and updates to the packaging artwork and all 3D renders, and ultimately expanded the product packaging design across multiple sales platforms and markets.
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BEYOND BEEF
Beyond Beef provided an opportunity to expand the brand's fresh line into a more versatile platform. The packaging itself replicates 1 pound ground beef bricks using labels. The goal was to adapt Beyond Meat's branding to this new platform, with a small footprint, and evoke the familiarity of traditional ground beef packaging across both domestic and international markets.
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BEYOND BREAKFASTÂ SAUSAGE
Beyond Breakfast Sausage was Beyond Meat's first breakfast item. This project provided an opportunity to design packaging that would be scaled across multiple SKUs, such as differing flavors, sales platforms (DTC),  and breakfast sausage platforms (Links).
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